"Yahoo, which hasn’t had a strong presence in the online marketing
dialogue of late, found itself at the center of attention when it was
announced that Yahoo CEO Carol Bartz had been fired. Bartz oversaw the agreement that enabled Microsoft’s Bing to fuel searches on Yahoo sites – and many say this led to her dismissal. Indeed, the latest Hitwise
report reveals that Bing now fuels 28.99 percent of the search market –
less than half of Google’s share, but still demonstrating annual gains –
and the inclusion of queries on Yahoo.com sites have fueled much of
Bing’s growth," according to BraftonNews. "Some speculate that Yahoo’s next CEO will not look
on the Bing deal so favorably. Though the Microsoft/Yahoo agreement is
reported to extend for 10 years, it remains to be seen whether Bartz’s
dismissal will lead to renegotiation of the deal. Potential Yahoo
drama aside, this was a good week for Bing in terms of industry
partnerships. As Brafton reported, the company (very) publicly renewed its deal with Twitter.
As the companies forge onward in their partnership, marketers should be
on the lookout for Twitter data in Bing search results (perhaps similar
to the company’s inclusion of Facebook data for logged in searchers) that will make their Twitter marketing campaigns more valuable in a search sense." Read more.
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