"Google and Facebook have announced a series of changes over the last week ranging from making Google+ open to everyone to an entirely new look and set of communication tools for Facebook," according to a MarketingVox post. "One underlying theme to these changes is a greater emphasis on social
retail - and its integration with online ad targeting. However these
innovations are likely to remain in the B2C world. Previous experiments
with similar B2B [business-to-business] social-generated advertising - namely at Linked In -
proved to be a wash, even worse, it provoked a member backlash." Read more.
No comments:
Post a Comment