"To borrow a few wise words from Leo Burnett,
"regardless of the moral issue, dishonesty in advertising has proved
very unprofitable." Since Google's 2011 Panda update, black hatters [companies using dishonest methods to generate search engine results] are
suffering the repercussions of years of questionable practices, and
ethical marketers are seeing their sites moving into the places they
deserve." Read more.
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