Chef George Duran supposedly invited a score or more bloggers to his restaurant for a special dinner, but a surprised awaited the bloggers, according to the New York Times:
The surprise: rather than being prepared by the chef, the lasagna they were served was Three Meat and Four Cheese Lasagna by Marie Callender’s, a frozen line from ConAgra Foods. ...“Our intention was to really have a special evening in a special location with Chef George Duran,” said Stephanie Moritz, senior director of public relations and social media at ConAgra. “The twist at the end was not dissimilar with what brands like Pizza Hut and Domino’s have done in the recent past with success,” she said, referring to hidden-camera advertising campaigns. ConAgra expected to use the footage for promotional videos on YouTube and its Web site, and for bloggers to generate buzz when they wrote about being pleasantly surprised.But it was the marketers, not the diners, who were in for the biggest surprise. Read more.
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