ClickZ reports that "only 11 percent of Twitter users get annoyed by Promoted Tweets,
according to a new study by market research firm Lab42. And 25 percent
of the study participants said they had seen Promoted Tweets from brands
that were relevant to them. Chicago-based Lab42 surveyed 500 Twitter users in August to arrive at
the data. Twenty-two percent of them said they have discovered a
discount offer via a Promoted Tweet, while 14 percent said they had
retweeted a Promoted Tweet. Four percent didn't know what a Promoted
Tweet was." Read more.
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