25 September 2011

General Mills Revives 1970s "Heroes" for Marketing Campaign

"We may not see the Pillsbury Doughboy doing wake-and-bakes any time soon, but General Mills - the food giant behind wholesome brands like Betty Crocker, Pillsbury, and Cheerios - is letting its Fiber One brand hang out with Cheech and Chong," according to ClickZ. "This week Fiber One has been pushing a new flick from the lovable burnouts on Facebook and Twitter, but around two minutes into the trailer viewers learn that the "Magic Brownie Adventure Movie" is actually an elaborate ad for Fiber One brownies." Read more.

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