"That became painfully clear Tuesday when Yahoo’s board abruptly fired its chief executive, Carol A. Bartz." That's part of a post from the New York Times. "She focused on bolstering Yahoo’s online media and original reporting,
but neglected to develop the new social networking tools, video services
or mobile apps that people now prefer to use. In that way, the tale of
Yahoo’s misfortunes is not just one of management woes, but a vivid
illustration of the transition from Web sites that publish professional
content to a new digital world dominated by mobile phones and sites
where the users are the content creators." Read more.
The post adds the following about trends in Internet advertising: "Advertisers are chasing what they say is more profitable prey — users of smartphones, video sites and social networks, and the companies that cater to them. Yahoo has always led in one of the most important corners of the advertising marketing: display ads, those that show images and video. But Facebook and Google are closing in on Yahoo, in large part because they can offer advertisers more personal information about users."
The post adds the following about trends in Internet advertising: "Advertisers are chasing what they say is more profitable prey — users of smartphones, video sites and social networks, and the companies that cater to them. Yahoo has always led in one of the most important corners of the advertising marketing: display ads, those that show images and video. But Facebook and Google are closing in on Yahoo, in large part because they can offer advertisers more personal information about users."
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