"Capital One will begin appearing tomorrow in Zynga games CityVille,
FarmVille, and The Pioneer Trail. According to a prepared statement from
the companies, it's the first time a brand has advertised in all three
Facebook-based games at once," according to ClickZ. "CityVille players can add a Capitol One bank location to their cities, while Farmville and Pioneer Trail players can interact
with a depiction of the goat from the brand's TV spots. In each case,
the in-game promotions reward players with points while directing them
to Capitol One's Facebook page, where it has nearly 1.6 million likes.
The initiative runs for one week." Read more.
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