Marketers Screw Up Social Media Marketing Campaigns

An AdAge blog notes that "there is a strong and compelling business case for Facebook and plenty of evidence that the site can be used to drive traffic and sales. But CMOs and other execs are falling prey to a handful of blunders that have prevented them from capitalizing on the site's potential. Let's take a look at the biggest four." Read more.

Another AdAge blog reported this problem: "A service called EdgeRank Checker revealed data this week that showed how using a third-party application -- like Hootsuite or Tweetdeck -- to update your Facebook Page decreases your engagement per fan (on average) by about 70%." Read more.