Companies Rely More of Social Networks for Marketing

"Student lender Sallie Mae needed to attract college students' attention over the summer and maintain their interest into the fall semester. It launched a sweepstakes this summer where students are throughout the entire year: Facebook," says DirectMarketingNews. "Not only did the company take advantage of Facebook's platform by requiring consumers to 'like' Sallie Mae's page before entering the 'Smart Summer Sweepstakes,' but it even incentivized consumers to share their participation with others." Read more.