70s Rock Band Tries Comeback -- Digitally

"It’s been years since sibling songstresses Ann and Nancy Wilson of Heart had a big hit like their '80s comeback power ballad 'What About Love' or '70s tunes 'Barracuda' and 'Magic Man.' Now Heart is back with a new album, and it's trying to reach current and new fans online," reports ClickZ. "The band's digital agency had the luxury of being able to offer free song streams, and conjured up unique ways of getting those tunes in the ears of new and long-time listeners. Its strategy includes a one-of-a-kind integration with crafty community marketplace Etsy."