Pepsi Said to Have Great Social Marketing Campaign

"Looking for evidence of a top-notch social campaign? Look no further than the Pepsi Refresh Project. When PepsiCo decided this year to forego the customary Super Bowl advertising for its Pepsi line of soft drinks, many industry observers were surprised. But the real shock was what the company pursued instead: a $20 million social media campaign that enabled people to submit and campaign for ideas (proposals to "refresh" their communities), and then empowered the public to vote among the submitted proposals," writes CRM.