Obama '08 was the first U.S. presidential campaign to make full use of digital marketing. Its success was not lost on the Republican National Committee, which "provided voter data to AOL recently for last-minute online ad targeting. An e-mail sent to GOP Senate campaigns from the National Republican Senatorial Committee this morning touted the data pass-along, telling them they could now target Republicans by location, voting habits, and other criteria. AOL has pushed its voter data matching and targeting services this election cycle, as the company has ramped up its political ad services and sales operation." So goes a ClickZ
post.
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