27 October 2010
Unilever (the Axe Guys from the HD Marketing Report) Explains Digital Marketing
AdAge reported during this past summer: "Unilever is doubling its digital investment this year, and part of the impetus behind that has been Chief Marketing and Communications Officer Keith Weed getting 30 of the company's line managers to join him on a trip to Silicon Valley earlier this year to put together deals such as the company's recently announced charter sponsorship on Apple's iAd platform."
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