ClickZ reports that the Boston Globe is dividing up its media empire, transforming its Boston.com, which is a digital version of the Globe today, into a shopping/classieds/social media site. Meanwhile it will launch BostonGlobe.com, which will have the serious news from the world of business, politics, sports, finance, and the arts, and hide it behind a paywall at BostonGlobe.com. Subscribers to the print edition also could access BostonGlobe.com at no additional charge. These companies are owned by The New York Times, which will charge for online reading of some New York Times content in 2011, following the example of the Wall Street Journal.
What is the significance to marketers? What becomes more valuable to a marketer--a website that allows any individual to visit or a website that allows only individuals who are willing to pay to gain access to the site?
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