I will not make class today. Read the syllabus. And bring in a thesis for your long (not short) report on Monday. In your long report, you will write about how a company or institution, such as the American Cancer Association or the National Football League, is using Internet marketing to further its aims. Do not come in with generic thesis, such as: The National Football League is using Internet marketing to accomplish its goals. Why? You could insert the name of most strong marketing organizations into that sentence. Original idea. You need to research your company or institution. If you want to write about a search engine, fine but you must discover how the search engine is using Internet marketing to accomplish its marketing goals -- not how it earns revenue from its search ads or ad network.
I will be at the library on Sunday from 3:00 to 4:00. See you Monday.
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