Marketers are exploring geo-ads, meanings ads that appear based on the virtual or actual location of the viewer. For example:
"Starbucks and L'Oreal will be testing geo-fencing in the U.K. for the next six months, the two brands announced this evening with Placecast and mobile telecommunications company O2; Placecast provides a technology called 'Shop Alerts.' Geo-fencing allows stores and brands to offer an opt-in "auto check-in" service to their patrons, no matter if they use a smart phone or regular cellular device. Such users opt in for what amounts to automatic geo-social check-ins and check-outs when they arrive or leave a location measuring 1.5 miles in radius," says a ClickZ post.
In another post, the website notes that "The 'huge amount of votes' that Pespi Refresh Everything participants have submitted on their cell phones will lead to a heavier mobile emphasis for that initiative next year, according to Shiv Singh, head of digital at PepsiCo. In an interview with ClickZ, Singh said the beverages company will do more geo-social marketing, while also premiering a Refresh Everything iPhone app within the next month."
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