As just another indication of the expanding mobile digital advertising, "Google's mobile advertising unit AdMob today announced the availability of interactive video and interactive interstitial units across its network," says ClickZ. "The new formats have been available on iPhone devices since November 2009, but the recent proliferation of Android handsets suggests the platform and its audience is becoming increasingly attractive to advertisers. According to Google, over 200,000 new Android devices are now activated on a daily basis, compared with 60,000 daily in February. In addition, it says the number of apps in its Android market has doubled since May to reach 100,000, demonstrating continued support from developers."
At the same time, MarketingVox reports that "with Windows Phone 7 getting relatively positive reviews - or at least not getting slammed like the short-lived Kin - advertisers are taking a second look at the quietly-launched accompanying ad platform, Microsoft Advertising Exchange for Mobile."
Meanwhile, let us not forget "old-fashioned" digital marketing because "Google's introduced a new online advertising beta called Boost that enables business owners to create online search ads from directly within their Google Places account," according to MarketingVox post.
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