"GE has scored more than 2 million views in the first week of its Ecomagination YouTube challenge, putting it well on track to reach its goal of 10 million views within the first three-months of the campaign.
The contest follows an increasingly familiar structure: Pay established YouTube celebrities to make creative videos centering on your brand that in turn ask their fans to get involved on their behalf," goes the post on ClickZ. "In this case, GE has recruited 15 video stars, including Brittani Louise Taylor, DaveDays and Barely Political, to make videos in which they ask their fans to suggest a "green" activity they can perform in a subsequent video. They are also asking their fans to take pictures that showcase their commitment to sustainability and upload them to Flckr."
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