McDonalds Marketing on Social Game FarmVille

"McDonald's has launched a one-day integration with FarmVille today. A branded farm and other game items have been placed within the popular Zynga-owned social game FarmVille and users are being encouraged to interact with the McDonald's content until midnight tonight. Those that do so will be rewarded with branded virtual goods, and other items to aid progress on their own virtual farms," says ClickZ. You can read another version of the story at AdWeek.