"Subtlety is the key to winning a slice of Australia’s $68.56 billion youth market, a report by Lifelounge and Sweeney Research claims.
The ‘Urban Market Research’ (UMR) study analysed the spending and brand behaviours of 16-30 year olds study and found self-discovery marketing, where consumers feel like they have discovered new products, brands, and artists in their own time, is preferred to ‘interruptive’ marketing tactics," according to a post on MarketingMag. Could you not say the say of America's youth?
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