Why Digital Marketing in US Is Stumbling

According to a posting on Warc, "A 'communications gap' between [American] senior marketers and chief information officers means many brand owners are not adequately responding to the digital age." In a survey of 636 executives in 50 companies, the CMO Council and Accenture discovered that "73% of contributors argued digital marketing is important, but 64% of marketers and 48% of IT managers had faced problems undertaking projects that could enhance effectiveness in this area."