Lexus Takes Digital Push During October

"Does playing drums while driving a car sound like fun? Digital marketers for Lexus's new 2011 IS model hope so, as their percussion-minded TV commercial will be seen on various websites for...[October]. The :30 spot debuted on the Torrance, CA-based firm's YouTube channel last Friday, and will appear as a one-day home page takeover ad on the video site on Sept. 18, David Nordstrom, marketing VP at Lexus, told ClickZ."