ClickZ recently posted the following: "Understanding the giant world of social media (remember it's not just Facebook or Twitter) is a tough task. What's even harder to grasp is how to integrate your social media efforts with your other marketing tactics. Social media marketing doesn't operate in a vacuum; in order for it to work successfully you need to integrate your social media marketing with all of your marketing channels in play. From e-mail to offline, each channel plays a significant role in whether or not your social media marketing strategy will be successful."
eMarketer recently released a study that notes: "The percentage of US companies that use blogs for marketing purposes will rise to 43% in 2012, from 34% in 2010. This forecast reflects the increasing use of blogs by media companies, marketers and other businesses such as retailers, B2B firms, academic institutions and government agencies."
Read the linked stories in full.
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