How Much Video Do We Watch

The average American websurfer watched 14.3 hours of online video during August, translating into more than 5.2 billion video "sessions" for the 178 million American Internet users. They also watched more than 3.8 billion video ads, with Hulu generating the highest number of video ad impressions at 790 million.That's the word from comScore.

Top U.S. Online Video Properties by Video Content Views Ranked by Unique Video ViewersAugust 2010Total U.S. – Home/Work/University LocationsSource: comScore Video Metrix
Property	Total Unique Viewers (000)	Viewing Sessions (000)	Minutes per Viewer
Total Internet : Total Audience	177,622	5,230,690	860.4
Google Sites	146,274	1,903,240	269.5
Facebook.com	58,596	243,210	20.5
Yahoo! Sites	53,929	229,087	31.6
VEVO	45,357	205,838	69.0
Fox Interactive Media	43,127	153,923	13.1
Break Media Network	42,410	167,054	25.9
Microsoft Sites	39,322	219,296	50.7
NBC Universal	32,833	65,059	14.8
Viacom Digital	32,257	76,458	49.5
Turner Network	29,776	90,716	24.9

Top U.S. Online Video Properties by Video Ads* Viewed Ranked by Video Ads Viewed August 2010 Total U.S. – Home/Work/University Locations Source: comScore Video Metrix
Property	Video Ads (000)	Frequency (Ads per Viewer)	% Reach Total U.S. Population
Total Internet : Total Audience	3,811,351	28.3	45.1
Hulu	789,859	30.2	8.8
BrightRoll Video Network**	468,545	7.2	21.9
Tremor Media Video Network**	441,678	6.9	21.4
Microsoft Sites	233,949	8.8	8.9
Google Sites	216,607	4.5	16.1
Break Media Network	204,360	5.4	12.6
Crosspoint Media**	191,366	7.0	9.2
SpotXchange Video Ad Network**	172,263	5.1	11.3
CBS Interactive	170,242	6.5	8.8
BBE**	160,603	4.8	11.2

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, homepage ads, etc.
**Indicates video ad network/server