Two Automotive Marketers' Digital Marketing Campaigns

• Mitsubishi Motors North America has created the Mitsubishi Live Drive, an online test drive. "The virtual experience, involving the new Mitsubishi Outlander Sport, is to be available on a microsite from Nov. 1 to Nov. 10. Beginning next Thursday, computer users can sign up at the microsite — outlandersport.com — where they will be given codes that can be used to line up for the live test drive. The effort is being created by an agency and a production company, working with Simon Cave, a Web designer, and James Brighton, an engineer who specializes in robotics," reports a blogger for  NYTimes.

• A few days ago ClickZ reported that "Chevrolet has been appearing in a targeted paid Twitter promo today as the top listing in the site's "Who to follow/Suggestions for you" section, following up Xbox's and Rock Star Game's appearances earlier this week. Part of the 'Promoted Accounts' platform unveiled via Twitter's blog on Monday, the ads are served based on users' individually shown interests via an algorithm."