Retailer Tries to Fense In/Out Customers -- Digitally

"The North Face is testing geo-fencing in a serious fashion, as the retailer has rolled out the strategy across each of its 31 locations in recent months. Geo-fencing allows stores to offer an opt-in "auto check-in" service to their patrons, no matter if they use a smart phone or regular cellular device," according to a post on ClickZ.