"Research on social media users who follow brands has shown marketers the importance of offering deals and discounts on Facebook fan pages as well as the nature of brand following as a form of self-expression, through which advocates can show support for a company they love. But what triggers Facebook users to “like” a brand is typically some form of outreach," according to a report from eMarketer.
When writing your long reports, think of how this relates to the social networking marketing campaign of the company/institution that you are writing about.
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