eMarketer reports that "as
Twitter evolves its advertising platform, with the latest development
being Promoted Tweets to followers, there is concern as to how consumers
will react to seeing ads from brands in their Twitter feeds.
Market research firm Lab42
surveyed US Twitter users in August 2011, asking about their habits
related to brand engagement. Only 11.1% of US Twitter users said that
following brands was the leading reason why they use the site. The top
reasons include following friends (17.4%), to get a good laugh (15.6%),
to get the news (15.1%) and to share the news (13.9%)." Read more. See previous post.
I don't mind the promoted tweets they have on the side bar. I will mind if twitter starts putting random ads from brands I don't follow.
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