B2B Marketers Prefer Content Marketing

"A report from Optify found that successful B2B [business to business--meaning companies marketing products/services to other companies] marketers are heavily focused on the creation of website content to improve visibility and niche authority [meaning defining the company as a leader in a small but important segment of a market] for their companies. Actively developing articles, white papers and other kinds of content to attract prospects or keep existing customers and clients engaged [blogs are simply but common examples] helps businesses consistently add to their sales pipeline and drive conversions," goes  Brafton News. "According to the study, 30 percent of marketers said content marketing creation and management occupied the most time, 17 percent pointed to various lead generation tasks and 16 percent named managing their websites as their most time-consuming activity. Each of these tasks are part of a strong inbound marketing strategy that focuses on developing a robust web presence, with content at the crux. Relevant site content pushes a brand's authority, while focusing on generating leads helps engage prospects and convert them effectively. Moreover, managing a website well helps ensure site pages are in line with SEO standards." Read more.