"Both Facebook and Twitter recently announced plans for enhancing
their marketing capabilities in an effort to allow for more
user-specific targeting.
Facebook’s plan involves allowing companies to match Facebook users’
email addresses, phone numbers, and game or app user IDs to their own
customer lists," reports ClickZ. "Twitter, meanwhile, will be allowing marketers to target users based
on what they are tweeting about and whom they are following. While
keyword targeting was previously available, Twitter plans to increase
search specificity, which will allow businesses to hone in and reach a
more targeted audience. So what does this mean for strategic marketing plans?" Read more.
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