J Barbush of the marketing agency RPA, in Santa Monica, CA, spoke with ClickZ "after he was heads down in a Honda campaign that involved local
band Monsters Calling Home getting a special musical guest spot on Jimmy Kimmel Live last Wednesday. The idea for the campaign really came out of nowhere. Someone within
the agency discovered that the band recently shot a music video inside
their Honda vehicles and the message eventually found its way to
Barbush. 'It would have been easy for us to click, like, or repost it,'
he said. 'We thought this was a really great opportunity.'
"A Honda-branded video that tells the story of the band and its road
to the late night talk show has been viewed nearly 1.3 million times. The story also follows Barbush's passion for finding authentic,
regular people that can become a spokespeople of sorts for the brand. 'It really is about promoting this regular person with a lot of passion…
When people see it, their passion comes through,' he said." Read more.
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