Lead Generation and Brand Awareness Top Goals

"A report from WebMarketing123 found that 54 percent of B2B marketers consider lead generation the No. 1 digital marketing goal. Brand awareness came in at No. 2, cited by 28 percent. Developing a stronger presence on the web and building reputation among prospects has become more important for these companies in the last year, with more businesses actively marketing on the web," as found on the website Brafton. "According to the study, twice as many respondents named building awareness as a goal in this year's poll compared to last year. Internet marketing priorities are shifting, as just 10 percent of respondents said they consider increased sales their top goal." Read more.

You will notice that, as of yesterday, I have stopped using APA and restored to the more common use of links. If you click the name of the website quoted or the phrase "Read more," you will find the full article. For your reports in the class, you don't quote the blog. You quote the source, the article from which the blog quotation comes from.