Yahoo Search Continues to Trail Thriving Competitors

"As part of its August search rankings analyzing American web queries, market research firm comScore found that Yahoo has seen a considerable drop in the last year. According to the report, Yahoo fielded 16.3 percent of all search queries in August to 2011, however, it's share fell to 12.8 percent of searches last month," according to Brafton. "In fact, Yahoo was the lone engine of the five measured by comScore that lost market share this year. As Brafton reported, Bing reached an all-time high in August 2012, and Microsoft has added 1.2 percentage points to its market share in the last 12 months. Google, Ask.com and AOL also made improvements in their shares of the market." Read more.