LinkedIn, the Business Person's Facebook, Drawing Marketerers

"LinkedIn announced this week that it has rolled new Company Pages for businesses using the site for social media marketing. The adjustments place greater emphasis on articles and other content companies share on the website, as activities from the brand take up a majority of real estate on the new Pages. Moreover, the site borrows an idea or two from Facebook, with a cover photo for brands and a spot for the logo," notes Brafton. "In recent years, LinkedIn's user base among marketers has blossomed, and people turn to the site for more than just job postings. The additions of LinkedIn Answers and new marketing tools have made the site an ideal method for organizations to improve their position of authority within their industry by discussing trends, developments and other topics with colleagues or prospects." Read more.