Say It Ain't So, Jimmy Double O

"Heineken is flirting with the wrath of James Bond die-hards with a new $74m global ad campaign starring actor Daniel Craig," reports B&T. "The Dutch beer giant is heavily teasing the new 60 second TVC and “interactive experience” ahead of the global release of the new campaign on Thursday. But, a paid placement of Bond drinking from a Heineken bottle rather than his traditional “shaken not stirred” Martini has already incurred social media backlash. Facebook groups including “Boycott Heineken because they make James Bond drink their piss” and “Boo James Bond's Heineken Scene” have already sprung up." Read more.