Grey Poupon Goes Retro with Social Media Campaign

"The scene is imbedded in TV commercial history. In the English countryside, one Rolls Royce pulls up next to another, in which a middle-aged patrician is dining on a roast. A jar of Grey Poupon perches prominently on his backseat dining tray. The gentleman in the first car asks the diner, in a high-toned British accent, 'Pardon me, but do you have any Grey Poupon?'  'Of course,' replies the diner, and motions to his chauffeur to drive away," reports Direct Marketing News. "Since that spot last ran in the1980s, several upscale competitors have joined Kraft Foods' aspirational mustard in the condiment aisles of American supermarkets, yet consumers still recall Grey Poupon's aristocratic heritage. Indeed, its awareness level is 97%, according to the brand's stewards. ...This week Kraft reprises the theme for a new generation with the launch of a Grey Poupon Facebook page that investigates a visitor's pedigree before allowing him or her to become a fan. " Read more.