Different Groups Use Social Media Differently

"A report from the Association of Magazine Media found that varying demographics behave differently on the social web, which can help marketers inform their efforts more effectively. Much like other web strategies, social content's value for a business is heavily predicated on reaching the right audiences," according to Brafton. "The AMM studied the use of a series of social networks and broke down their user bases. According to the study, Facebook use is common among both American men and women across different age groups, while men are more likely to use Twitter than women. Moreover, younger adults are more active on Twitter than older generations." Read more.