Social Media Drives Customers to Websites

"A report from Forrester Research relayed by Marketing Land suggests that social media marketing's value for businesses lies in engaging new prospects and driving them to a website. Even though few consumers make purchases directly after reading social content, including links and making a presence more engaging has helped businesses improve their overall web presence," reports Brafton News. "The study found organic search and direct site visits are most likely to result in more conversions on the web, accounting for 20 and 16 percent of sales, respectively. Still, a social presence helps cultivate stronger positions in organic search and aids brand awareness. It's difficult for companies with even the best products to make sales if. A multi-channel web marketing strategy will help companies appeal to larger audiences." Read more.