Volvo Takes a Spin on Pinterest

"When most consumers think Volvo, they think safety.: That's the start of the Direct Marketing News post. "But Volvo Cars of North America also wants them to think design and aesthetics. Consequently, the automaker has revved up its social marketing, inviting Pinterest users to plan and share their ideal "joyride" by re-pinning their favorite images of the Volvo S60 T5, along with comments on where they'd like to go on a road trip, where they'd stop along the way, what they'd wear during their trip, and what music would enliven their travels." Read more.