It's a First. Google Dominates Display Advertising Market. Meanwhile Facebook Goes Mobile with Marketing

"Google will earn more US display advertising revenues [money paid by companies to place an image/video ad on a website] than any other company this year, topping the market with a 15.4% share, according to new estimates by eMarketer. The milestone means Google now holds more share than any other company in each of the US search, display and mobile advertising markets," according to eMarketer. "Google is expected to take home $2.31 billion in US display ad revenues this year, up 38.5% from $1.67 billion in 2011, eMarketer estimates. Facebook, by comparison, will earn $2.16 billion in US display ad revenues this year, up 24.4% from $1.73 billion last year. Yahoo!—the longtime leader before Facebook topped it last year—will see its share fall further." Read more.

Background: Google got its start in search ads, those ads that appear with search results on the right hand side of the screen. The company's revenue grew quickly. Then people got bored with the text ads. Meanwhile Yahoo dominated the marketplace for placing display ads, ads with pictures/video. Yahoo dominated the field until 2011 when Facebook took the lead. This year, Google will speed past Facebook and earn about eight percent of all money spent on Internet display advertising. As has been mentioned in class, Google, Yahoo, Facebook, and many other sites have divisions or separate companies, called ad networks, that use their respective companies' demographic data to help would-be advertisers to place advertisers on the best possible websites, at the right time, and going to only the best potential customers.

Meanwhile, Brafton News reports that "companies...[that use] Facebook for social media marketing can now launch Sponsored Posts campaigns from smartphones....[In other words,] Marketers can select the content, control the maximum daily views they'll pay for and even access analytics information related to their campaigns. While the mobile measurement tools and capability aren't as robust as they are from desktop or laptop computers, this level of access helps social strategies keep pace with fans' social consumption and activity." Read more.