Taco Bell and Doritos Team Up

"Taco Bell teamed up with Doritos to create “Doritos Locos Tacos,” a new product featuring Doritos-flavored shells," according to Direct Marketing News. "To promote the orange-encased tacos, Taco Bell called on Draftfcb Orange County, the brand's AOR, to spearhead a multichannel effort that included a midnight launch of the product at 5,600 Taco Bell drive-up windows nationwide on March 8. Consumers who scanned QR codes printed on drink cups and other packaging were prompted to download a branded augmented reality app that allows users to watch Locos Tacos-related tweets appear in real time. Some of the tweets were also broadcast live on digital billboards set up in New York's Time Square and on the Sunset Strip in Los Angeles." Read more.