Social Media Finding New Ways of Presenting Ads

Brafton reports that "paid social content has changed substantially in 2012, with Facebook, Twitter and others finding new ways to present ads to users without disrupting their experiences on the site. Twitter rolled out Promoted Tweets, which insert ads into activity streams much like normal Tweets, differentiated only by text indicating they’re ads. As a result of this move, Twitter has seen a massive increase in ad revenue, which eMarketer said will reach $288.3 million by the end of the year, compared to the $139.5 million last year." Read more.