My Data = $$$

"There is a fundamental shift in attitudes towards privacy. Consumers know they are surrendering their data, and are willing to surrender privacy. But they treat it like cash: They want something in return," reports Marketing Vox. "So argues Dimitri Maex, Managing Director of OgilvyOne New York, the digital direct arm of Ogilvy & Mather, in his just-released book Sexy Little Numbers. As OgilvyOne describes Sexy Little Numbers, it 'shows how to grow your business using the data you already have.'" Read more.