Imagine WWW.KNICKS.BBALL. Might Happen

"Earlier this year more than 1,900 applications were filed for generic top-level domain extensions. Think .food, .auto, .beauty and so on. Now brands are scrambling to figure out what do with all these domains when ICANN (Internet Corporation for Assigned Names and Numbers) begins releasing more than 1,400 new extensions in the second half of 2013 and early 2014," writes ClickZ. "One of Wolfe Domain's clients, Scripps Networks Interactive, filed for 13 gTLDs including .food, .diy and .HGTV. Like most brands that filed for gTLDs, Scripps's strategy will evolve over time and only after top-level domains reach their potential audiences. The media company plans to use the new domains to enhance brand equity and develop digital channels to better represent its core brands online." Read more.