Twitter and Facebook Make Marketing Easier

"On August 30 Twitter announced the debut of “interest targeting” to Promoted Tweets and Promoted Accounts, in which brands can send tailored messages to Twitter users based on their interests." That's the word from Direct Marketeing News. "That same day, a rumor dropped that Facebook would enable businesses to target Facebook users based on email, user ID, or phone number—provided that the information had already been given to the business by the Facebook user." Read more.