XBox Live Turns to Advertising

"Microsoft Corp has announced the general release of its NUads on Xbox LIVE," according to Media Buyer Planner. "Among the first buyers are Toyota, Unilever and Samsung Mobile USA, which are developing NUads campaigns to stream on Xbox LIVE this fall. NUads advertisements transform standard 30-second TV spots into actionable experiences using the power of voice and gesture controls of Kinect for Xbox 360." Read more.