Toyota Uses Mobile Sites for Lexus

"Toyota Corp.’s Lexus is drawing eyes to its new model through mobile banner advertisements on The New York Times mobile site," according to Luxury Marketing. "Likely in an attempt to engage with the New York Times’ affluent smartphone and tablet audience, Lexus chose a banner ad on the homepage of the news publication’s site. Lexus’ placement on the site follows on banner ads that the automaker has placed on other mobile sites." Read more.