AmEx Users Get to Run Promotional Ads to 300 Mil Users

"Twitter will soon be offering ads to small- and medium-sized businesses, and American Express cardmembers will get early access to it, the companies said on Feb. 17. The new self-service ads, which are scheduled to launch in late March, will allow small businesses to run their own promotional campaigns and access Twitter's more than 300 million users," says Direct Marketing News. "Through a partnership with the social media company, American Express has arranged it so that its cardmembers and merchants will be the first to try the new platform. American Express will give $100 in free Twitter advertising to the first 10,000 enterprise customers that register at ads.twitter.com/amex." Read more.