Knick Phenom Lin Drives Facebook Likes

"When speaking about what their number of Facebook likes/fans means, marketers sometimes joke about giving Facebook a million dollars to get a million fans. Well to get a half million new Facebook fans in the last two weeks, all the New York Knicks had to do was give Jeremy Lin the basketball," according to ClickZ. "The NBA franchise on Friday disclosed that the sports phenom - dubbed "Linsanity" by newspaper writers - has been not only a dynamo on the court but in the digital realm as well. The 23 year old athlete has been the spark behind the team going from Facebook 1.4 million fans/likes earlier this month to its current 1.95 million." Read more.